Type of Custom-Made Videos for Businesses

With the advances in technology, businesses have a freedom to create videos for various purposes, viz. marketing, training, and communications purposes. They embrace the corporate video production for the benefits of their companies. Videos are more sharable than the content online. The benefits of sharing videos via social media platforms such as YouTube, Vimeo, Facebook, and others are common to all business owners. Perhaps little knowledge results in the types of videos for businesses.


There are plenty of custom-made videos for businesses. As aforementioned, the business owner can decide whether to use them for marketing, training or communication purposes. Either way, corporate video production is effective in the business. Products are marketed with ease by using training video production, and the business communicates efficiently with staff, shareholders, or customers. Have a look on the types of videos for businesses mentioned below. Click here for a great outline of some other videos too. 

1). Product demonstration corporate video production

Introducing products online without a video may seem foreign to customers. Therefore, a need for product presentation video need not be overlooked. Customers want demo to see how the product works; what are its features; and how is it going to solve their problems, if any. It is more likened to a physical store where a customer will be inquisitive upon seeing a new product on-shelf. This corporate video production may help the business generate more income because the more customers know how the product works it is, the more they give it a chance.

2). Promotional video for business

This corporate video production is almost identical to product presentation. Product presentation basically focuses on introducing a new product on the market. Promotional videos, on the other hand, replace sales letters and images used in content sharing. With the visual appeal provided by the videos, businesses can promote their products and services to a large customer base than with content.

3). Video podcasts

Video podcasts also play a significant role in the business. They help reach more audience than content does in any presentation. They can be embedded on blogs for more virality.

4). Corporate overview video

Go green and save paper by producing corporate overview video that tells visitors to your website about the products and services offered. This corporate video production is aimed at informing target audience about the history of the company, the hierarchical management levels, main products, business operations or divisions. It plays a huge role in brand promotion. Customers are more interested to know about the company before engaging in business with it.

5). Testimonial videos

A corporate video production featuring customers that share their testimonials about the products is very effective in inviting prospective customers. The marketers can capture a customer willing to share positive feedback on the video.

These are a few yet effective videos selected among many types of videos for businesses. It depends solely on the business’s main objective to choose a specific video.